We have a mission.
We have extensive professional and lived experience in the complex niche of post-separation parenting.
Our mission is to empower protective parents to make evidence-based, child-focused post-separation decisions that prioritise children's developmental needs and best interests over cultural and societal assumptions about “fairness” and parental equity.
Our Purpose
We are here to disrupt broad and harmful cultural and societal beliefs that 50/50 parenting arrangements are automatically best for children, replacing these myths with research and evidence-based understanding of what children actually need at each developmental stage.
Our Focus
We serve women who are navigating all things post-separation - particularly those wanting support with crafting child-centred parenting decisions - by providing comprehensive education and strategic support that enables them to:
Make informed decisions based on child development research rather than external pressures
Advocate effectively for arrangements that genuinely serve their children's needs and best interests
Resist professional and social pressure to accept inappropriate arrangements
Become confident, protective advocates for their children's wellbeing and development
Our Vision
A cultural shift, where post-separation parenting conversations begin with “What do your children actually need?” rather than “50/50 is the starting point because it’s fair”.
Where parents have access to evidence-based guidance that helps them create arrangements supporting their children's healthy development, safety, and attachment security.
Where harmful assumptions about equal time being equal to best interests are replaced with nuanced understanding of children's individual developmental needs.
Our Impact
Through comprehensive education and strategic guidance, we reduce harm to children caught in inappropriate post-separation arrangements while empowering protective parents to become informed advocates who prioritise their children's genuine needs over adult concepts of fairness or professional pressure and coercion.